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Outreach strategy (public read only)

March 28th, 2009 by Board FTI

DRAFT ONLY!

Word versions:

  STRATEGY-outreach_strategy-v0.03.doc (107.0 KiB, 180 hits - March 28, 2009 11:12 pm)

  STRATEGY-outreach_strategy-v0.04.doc (85.5 KiB, 212 hits - March 28, 2009 11:12 pm)

To support the overarching with appropriate outreach (ground work or direct engagement).

Objectives

  • To network with other like-minded groups
  • To develop support groups
  • To do ground-work

Phases

1.      Before political launch (pre-Convention)

2.      After political launch (post-Convention)

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Posted in Our plans - semi-public | [ 6 Comments » ]

Communications and marketing strategy (public read only)

March 27th, 2009 by Board FTI

DRAFT ONLY!

Objective: To provide support to the overarching strategy through a strategic communication and marketing focus. This will include all communication and marketing to achieve, specifically the following goals:

  • Attracting 1500 member leaders by 2011 and 500 by end of 2009.
  • Supporting the outreach efforts (see outreach strategy) as appropriate through communications and marketing
  • When appropriate, ie. when 1500 leaders have assembled, creating a strategy to spread the political message of change that can be adopted by these leaders.

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Posted in Our plans - semi-public | [ 2 Comments » ]