DRAFT ONLY!
Objective: To provide support to the overarching strategy through a strategic communication and marketing focus. This will include all communication and marketing to achieve, specifically the following goals:
- Attracting 1500 member leaders by 2011 and 500 by end of 2009.
- Supporting the outreach efforts (see outreach strategy) as appropriate through communications and marketing
- When appropriate, ie. when 1500 leaders have assembled, creating a strategy to spread the political message of change that can be adopted by these leaders.
