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	<title>Comments on: Communications and marketing strategy (public read only)</title>
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	<link>http://freedomteam.in/blog/content/communication-and-marketing-strategy-draft</link>
	<description>Let&#039;s bring integrity into politics and freedom to India</description>
	<lastBuildDate>Mon, 06 Sep 2010 09:51:16 +0000</lastBuildDate>
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		<title>By: Sanjeev Sabhlok</title>
		<link>http://freedomteam.in/blog/content/communication-and-marketing-strategy-draft#comment-103</link>
		<dc:creator>Sanjeev Sabhlok</dc:creator>
		<pubDate>Sun, 03 May 2009 21:33:51 +0000</pubDate>
		<guid isPermaLink="false">http://freedomteam.in/blog/?p=149#comment-103</guid>
		<description>Discussing Piyush&#039;s comment here (http://freedomteam.in/blog/content/149) now that this strategy has gone public:

Comment:
&quot;A minor comment on the page. Shouldn&#039;t we word the first goal as &quot;Attracting 500 member leaders by 2009 and 1500 by end of 2011&quot;?&quot;

Good point, but I suggest we keep the main goal upfront since the goal of 500 is secondary. If we can&#039;t get 500 in 2009, we can still do well enough if we get them by 2010.  We could rephrase as: &quot;Attracting 1500 member leaders by 2011, with 500 of these by the end of 2009.&quot;

Comment:
&quot;Also, in &quot;D) Communication support for FTI future political message&quot; what do we mean by &quot;Get agreement and stick to that option&quot;?&quot; 

That is a redundant sentence and should be deleted. 

Next steps:

Piyush, these are minor changes and can be left untended for a while, but if you are happy to do that, I&#039;d suggest you go into the blog and change these two points directly. It is crucial to maintain a latest tracked change Word copy as well, so we have a record of these changes. Pl. check out http://freedomteam.in/blog/content/85 and follow these procedures. Alternatively, you can make a note at the bottom of the blog above, under a title: &quot;Changes for next version&quot; and leave it at that, since these are minor changes. Your choice.

Regards
Sanjeev</description>
		<content:encoded><![CDATA[<p>Discussing Piyush&#8217;s comment here (<a href="http://freedomteam.in/blog/content/149" rel="nofollow">http://freedomteam.in/blog/content/149</a>) now that this strategy has gone public:</p>
<p>Comment:<br />
&#8220;A minor comment on the page. Shouldn&#8217;t we word the first goal as &#8220;Attracting 500 member leaders by 2009 and 1500 by end of 2011&#8243;?&#8221;</p>
<p>Good point, but I suggest we keep the main goal upfront since the goal of 500 is secondary. If we can&#8217;t get 500 in 2009, we can still do well enough if we get them by 2010.  We could rephrase as: &#8220;Attracting 1500 member leaders by 2011, with 500 of these by the end of 2009.&#8221;</p>
<p>Comment:<br />
&#8220;Also, in &#8220;D) Communication support for FTI future political message&#8221; what do we mean by &#8220;Get agreement and stick to that option&#8221;?&#8221; </p>
<p>That is a redundant sentence and should be deleted. </p>
<p>Next steps:</p>
<p>Piyush, these are minor changes and can be left untended for a while, but if you are happy to do that, I&#8217;d suggest you go into the blog and change these two points directly. It is crucial to maintain a latest tracked change Word copy as well, so we have a record of these changes. Pl. check out <a href="http://freedomteam.in/blog/content/85" rel="nofollow">http://freedomteam.in/blog/content/85</a> and follow these procedures. Alternatively, you can make a note at the bottom of the blog above, under a title: &#8220;Changes for next version&#8221; and leave it at that, since these are minor changes. Your choice.</p>
<p>Regards<br />
Sanjeev</p>
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	<item>
		<title>By: Sanjeev</title>
		<link>http://freedomteam.in/blog/content/communication-and-marketing-strategy-draft#comment-20</link>
		<dc:creator>Sanjeev</dc:creator>
		<pubDate>Mon, 30 Mar 2009 06:13:04 +0000</pubDate>
		<guid isPermaLink="false">http://freedomteam.in/blog/?p=149#comment-20</guid>
		<description>a)  Vishal&#039;s comment:

Dear All - I wanted to share with all of you on the strategy for
getting 1500 great people. I am sure this would have been discussed
before so there is a risk of repetition. This is apart from outreach
program which should help in understanding the ground realities.


1. We should target the intellectual hotspots of India-
     a)  We should  organize talks in the IIT&#039;s and IIM&#039;s and good
universities abroad.

     b)  Let us get  faculty members of IIT and IIM involved. This
can be done by asking them to
          post on our blog as guest, we can interview them. This will
give us an opportunity to sell our idea to them. Many of them will not
be ready to contest elections as part of FTI policy but
we should keep influencing them slowly. Imagine getting Nandan
Nilekani or a Murthy lending
voice to our support even if he does not contest elections.


c) We should keep posting comments  on Liberal blog leaders. All our
comments should have FTI signature. There are many people who read
blog of influential leaders and also read the comments of others who
post on these sites. Our comments with our signatures can bring them
in our fold.

For e.g. if one comments regularly on Nandan Nilekani blog then we are
bound to get good people who visit Nandan&#039;s  blog.

 The strategy to attract best talent  on web will be simple
    a) Find good liberal leaders who blog.
    b) Establish a regular contact with them by commenting on the
blog.
    c) Work on the principle that these blog will attract good people
and we need way to get these good people into our fold. A FTI site may
not attract the eyeballs today as much as a Nandan Nilekani blog. We
need to use this to our opportunity.

===
Vishal&#039;s second comment: 
The intellectual hotspots could be many apart from IIT, IIM.
REC Colleges, Writers Association, IAS officer group.

====
Anupam&#039;s comment:

Dear Vishal,

Some very good points.

Just one thing - I have started to feel that more important than visiting IIT/IIM and engineering colleges etc is to go and do a presentation some ex-servicemean clubs or a group or club of doctors or businessmen etc.. maybe a golf club ....

Once we have 1500 members, we can start going to colleges/schools etc and do some real campaigning...</description>
		<content:encoded><![CDATA[<p>a)  Vishal&#8217;s comment:</p>
<p>Dear All &#8211; I wanted to share with all of you on the strategy for<br />
getting 1500 great people. I am sure this would have been discussed<br />
before so there is a risk of repetition. This is apart from outreach<br />
program which should help in understanding the ground realities.</p>
<p>1. We should target the intellectual hotspots of India-<br />
     a)  We should  organize talks in the IIT&#8217;s and IIM&#8217;s and good<br />
universities abroad.</p>
<p>     b)  Let us get  faculty members of IIT and IIM involved. This<br />
can be done by asking them to<br />
          post on our blog as guest, we can interview them. This will<br />
give us an opportunity to sell our idea to them. Many of them will not<br />
be ready to contest elections as part of FTI policy but<br />
we should keep influencing them slowly. Imagine getting Nandan<br />
Nilekani or a Murthy lending<br />
voice to our support even if he does not contest elections.</p>
<p>c) We should keep posting comments  on Liberal blog leaders. All our<br />
comments should have FTI signature. There are many people who read<br />
blog of influential leaders and also read the comments of others who<br />
post on these sites. Our comments with our signatures can bring them<br />
in our fold.</p>
<p>For e.g. if one comments regularly on Nandan Nilekani blog then we are<br />
bound to get good people who visit Nandan&#8217;s  blog.</p>
<p> The strategy to attract best talent  on web will be simple<br />
    a) Find good liberal leaders who blog.<br />
    b) Establish a regular contact with them by commenting on the<br />
blog.<br />
    c) Work on the principle that these blog will attract good people<br />
and we need way to get these good people into our fold. A FTI site may<br />
not attract the eyeballs today as much as a Nandan Nilekani blog. We<br />
need to use this to our opportunity.</p>
<p>===<br />
Vishal&#8217;s second comment:<br />
The intellectual hotspots could be many apart from IIT, IIM.<br />
REC Colleges, Writers Association, IAS officer group.</p>
<p>====<br />
Anupam&#8217;s comment:</p>
<p>Dear Vishal,</p>
<p>Some very good points.</p>
<p>Just one thing &#8211; I have started to feel that more important than visiting IIT/IIM and engineering colleges etc is to go and do a presentation some ex-servicemean clubs or a group or club of doctors or businessmen etc.. maybe a golf club &#8230;.</p>
<p>Once we have 1500 members, we can start going to colleges/schools etc and do some real campaigning&#8230;</p>
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